Three Surprising Things I Learnt When I Went Freelance
Time flies whether or not you’re having fun, so I...
Want to write a bad email? Start like this…
It slips off your tongue easily and finds its way...
Five Things I Learnt from #StoryPower 2018
I'm normally restricted to the company of my needy cat...
12 Copywriting Tips for Small Business Owners
As a small business owner, you need to master a...
Beyond Awesome. Better Ways to Say “Great Job!”
It's nice to give praise. To tell people they did...
Holiday Reads for Word-Nerds
It's officially holiday time! No matter where you're going, it's likely...
Want Results? Brief Your Copywriter Like This.
It is a truth universally acknowledged that a good brief...
Not Just A Pretty Face. Boost Your Website With 3 Top Tips.
Mirror mirror on the wall. Who's got the most beautiful...
How to Solve the Problem of the NeverEnding Story
Not Just for Kids from the Eighties Back in 1984, a...
7 Wonderful Ways a Copywriter Can Help You
This month I've been working with the very helpful AB...
(Treat your Customers Like Kids: Part 2). Keep it Simple.
Running a business is much like being a parent, except...
(Treat your customers Like Kids) Let Them Know What’s in it For Them
Small children are crystal clear on what they want. They’re...
The Secret Ingredient for Incredible Writing
Do you want to know a secret? It’s a secret...
5 Ways to Email Like a Ninja
It's quite likely that emailing is a huge part of your working...
Gifts for the Wordsmith in your Life
This isn't a wishlist for myself, more an inspiration for...
Make it snappy. Get tight copy with these 6 simple tips.
Writing effective, tight copy is about more than getting words...
Why Should I Blog About my Business?
Business blogging? Oh yes. You have a tab on your...