How much does good copywriting cost?
It’s a reasonable question. With a reasonable answer. It depends. You see, writing (just like other creative services) varies depending on factors like:
- What you need me to do
- How much information you provide me with
- How much research I need to do
- How quickly you need me to deliver the work
- How many reworks and adjustments you need
But because it’s handy to know what you’re getting yourself into (after all, you wouldn’t go into a restaurant that didn’t tell you how much the food costs), here are some ballpark costs. My day rate is £350. That’s about average for a freelance copywriter working in the UK. You can get cheaper, you can also get much more expensive. If we’re well-suited, you’ll find working with me to be one of the best investments you’ve ever made!
Blogs / articles
Engaging and relevant posts and article your audience will love reading and sharing. SEO-optimised as standard.
Up to 1000 words £150
Up to 2500 words £300
Clear, customer-focused website copy drives more sales and enquiries and improves your search engine performance.
Basic 3 to 4 page website – £450
Larger, complex website – starting from £800
Tell potential clients about your success stories and show them just how good you are at what you do.
Short & snappy (around 200 words) £50 each
Detailed (around 2000 words) £350 each
A quick and easy way to bring your website up to date. I’ll strengthen your SEO cues and bring your copy in line with your branding.
£100 per page
Awards entry forms
Set yourself apart from the crowd with a professionally-written awards entry form.
£75 and upwards
Online customers can’t touch and feel your products. Go the extra mile with professionally-written product descriptions.
From £15 per description.
“I’ve had the pleasure of working with Laura for a year or so now, during which she’s helped us write product descriptions, a tone of voice guidelines and buying guides. we’ve been so impressed with Laura’s ability to excel in anything…”
Ruth Welton, Soak&Sleep.com