Saying you want a copywriter isn’t like saying you want a coffee.
You need to think carefully about who you work with and how they’ll suit you and your business. Here’s some information about me, and how well we may (or may not) work together.
Does this copywriter suit me and my business?
I’m friendly and dedicated. You say you want something for next Monday, you can bet I’ll be chasing you for that brief the Wednesday before.
I ask questions, I send you ideas, I try to be as helpful as is humanly possible. It’s fair to say, if you like solitude and prefer to be left alone, we’re not well suited.
Good relationships with my clients are important to me; so tell me all about you and the things you like. For what it’s worth I like pottering in my garden, getting out in the fresh air and spontaneous trips to the seaside.
Will you like this copywriter’s style?
I write in an approachable and familiar style. It’s a style that works well in consumer-facing communication, especially with women.
I don’t swear or curse in my writing. I don’t put others down. I’m not trendy or particularly funny.
I do like Shakespeare, classic crime fiction and art. I’m also rather partial to Game of Thrones. So don’t be too surprised if you find some of these references creeping into your copy. If you don’t want that, just say and I’ll restrain myself.
Do we have similar values?
I have certain exclusions. I don’t write about gambling, alcohol, legal (or illegal) highs, cigarettes or E-cigarettes.
My feminist principles mean I support people of all genders, preferences and backgrounds.
My experience and that of close friends and family with health and disability challenges have improved my understanding and empathy towards those living with physical and mental health issues.
What’s this copywriter’s availability like?
Occasionally you might get lucky and I’ll have a slot for your project in the week you call me. Otherwise, I operate a first-come, first-served list. I’m efficient, and so long as you have a reasonable deadline and a responsive working style, you can trust I’ll meet your deadline.
I have young children and work around their school hours and school holidays. This means I’m less flexible during holidays. But I deliver against my commitments and get your work to you on mutually agreed deadlines.
What’s this copywriter’s background?
I’m a writer through and through. I just took my time in becoming a copywriter. After obsessive (and cringeworthy) diary- and song-writing as a teenager, I studied international business and started a career in corporate marketing. That’s where I learnt about customer focus, found my way around a P&L and created BAFTA-worthy PowerPoint slides.
Ready for a change, I retrained as a copywriter after my second child arrived on the scene. My love of writing and sharp commercial focus works well for small and medium-sized businesses.
How much does this copywriter cost?
My day rate is £350. Yes, you can find cheaper. You can also find much more expensive. My rate is about average for a freelance copywriter working in the UK.
Because here’s the thing. It’s not about talking to your customers. It’s about getting them to listen to you. My intuitive approach and responsive, thorough and friendly working style means I make many brands and business-owners very pleased indeed. Working with me might be the best investment you make!
More information and details of individual packages are on my pricing page.
Rely on me to write powerful, action-focused text to complement your plans. Trust in my background and know I understand the challenges you face when trying to get sign off.
Call me now and let me know how I can help you and your business.
“I wish that I’d contacted Laura sooner! She is a copywriting star. I was fearful of putting the work in someone else’s hands initially (my own, illogical reasons!) but was put at ease immediately by Laura’s professionalism, understanding, communication, and flexibility. I have no qualms in recommending her.”
Torie Robinson, Media Evolution