Product copy, SEO text, packaging labels and product names. You name it, I love helping the folks at Soak&Sleep with their copy.

They’re a super-collaborative bunch and I LOVE their new product introduction days where we get to touch, feel and ask a million questions about their products. To be fair, I have to pre-empt the questions their customers are likely to ask.

I’ve built up a pretty impressive knowledge about bedding and sleep since working for these guys. And don’t ask about my bedlinen collection. Let’s just say I sleep very comfortably (you really need to check out their products!)

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