Engaging, effective emails your customers will ❤️
Keep the conversation flowing…
I write engaging, enjoyable and informative emails that help you keep up a healthy conversation with your customers (and potential customers).
Planning a hard-hitting direct response email campaign? I’m not the copywriter for you. But I can point you towards some copywriters who will suit your needs. Drop me a line and I’ll put you in touch.
How does my email service work?
Because I provide emails as a monthly service, I have a set format.
We’ll spend some time getting to know each other. It’s really important that I understand your business and audience before I start writing for you. You’ll probably find I spend lots of time asking you questions you’d never thought you’d hear. I’ll give you a couple of briefing forms to complete – we’ll talk through this together.
Strategy and content
Tell me why you want an email campaign! This is as important as what you want in it. We’ll also discuss who you’re sending emails to. Once we’ve established this, we can start planning your content. If you’ve already planned out your campaign, then that’s excellent. Send me the file, talk me through it and I’ll get going!
Schedule and write.
We’ll agree a schedule to work to and then I’ll get going. I’ll always deliver your email copy to you ahead of your planned send date so you have time to read through, check you’re happy with it and request any edits.
You send your emails and keep me in the loop. I’ll have signed myself up to your email newsletter and look forward to seeing it pop up in my inbox! Keep me updated on your campaign KPI performance and I’ll bear this in mind for future emails.
Email Copywriting Questions
How quickly can you turn around an email for me?
Emailing is less about a fast turnaround and more about building up an ongoing relationship. So I won’t turnaround a single email unless you’re an established client. I allow a 2-week turnaround from brief to email that’s ready to go.
Will you manage my email campaign for me?
Sorry, no. My expertise is in writing, not email management platforms. I can input the copy into Mailchimp or HubSpot for you, but I don’t manage email lists, work on segmentation, schedule sending or get into the nitty-gritty of that for you. If you need someone to do that for you, I know plenty of experts so can put you in touch.
Will you help me with the layout of my email?
You really don’t want my help with layout or anything design-related. Happily, I know people who can do layouts and amazing email designs. I can put you in contact with them and will collaborate with them to create an email campaign that looks as good as it reads.
Will you plan my email content for me?
The strategy and plan for your email content should come from you. I can absolutely help you implement that plan though. We can plan that together.
Will you help me write a tricky business email that’s not part of an email campaign?
If you’re an existing client, then yes of course. I’ll treat your email in the strictest confidence and help you get your point across clearly.
How will you write in a way that sounds like me?
In the initial briefing call, I’ll ask you to complete a tone of voice briefing template which helps me understand more about your brand and how you “sound”. I use this information to write in your “voice”.
Can you add emails onto something else you’re already doing for me?
Absolutely, and that’s normally the way I like to work. If I’m working with you on another part of your business then I’ll have a rounded understanding of the way you work and that will be reflected in the email content.
What if I don’t like the email you’ve written?
If the email I’ve written for you isn’t quite what you expected, then tell me! Be as specific as possible. Have I used words you hate? Is the style too formal? Is something untrue? It’s possible that something went wrong at the briefing stage, in which case a few tweaks will get us back on track.
I allow for unlimited edits for initial emails, and then one round of edits for all subsequent emails
How much do your emails cost?
I don’t cost for single emails, but instead cost by the month for an ongoing campaign.
My prices begin at £100 for a monthly email, researched, written and input into Mailchimp on your behalf with a compelling headline and subtext. Not what you want? Tell me and I’ll give you a quote tailored to your plans.
Can you book me in?
Yes indeed! Get in touch with me and we’ll get started!