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Case studies & copywriting guides

Case study: content writing for the CIPD’s E-Shop website relaunch

I worked with the CIPD to rewrite their E-shop descriptions as part of a broader website relaunch.

19/07/2024 | Keywords: content writing, copywriting, website copywriting

Six ways to make blogging about your business feel like a breeze.

Business blogging? Oh yes. You have a tab on your website, and you’ve done a few posts, but keeping it up to date is such a… drag. That was, until you read this post!

23/10/2023 | Keywords:

Case study: content writing retainer for SaaS

Understand more about how I work with my clients. This case study shares details of my content writing retainer with HR SaaS business, Breathe HR.

11/10/2023 | Keywords: Case study, content writing, HR SaaS, SaaS

Don’t know what to write? 6 ways to beat writer’s block

One of my lovely clients had a deadline. It was a deadline for me no less; she wanted to send me a draft page for me to work some magic on, in readiness for her […]

07/07/2022 | Keywords: Advice, website copywriting, writing

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