Case studies & copywriting guides
Don’t know what to write? 6 ways to beat writer’s block
One of my lovely clients had a deadline. It was a deadline for me no less; she wanted to send me a draft page for me to work some magic on, in readiness for her […]
Too much waffle? Here’s how to write clearly and concisely
There’s no magic in learning how to write clearly and concisely. But there are a few tricks involved. There’s a real benefit to being able to write clearly and concisely – it can supercharge your […]
An easier way to find inspiration & creativity.
Creativity doesn’t come easy. You need to treat yourself well if you want the best ideas. Here’s how.
Beyond Awesome. Better Ways to Say “Great Job!”
It’s nice to give praise. To tell people they did a great job or that you really enjoyed the coffee/meal/cake they made you. Positive feedback helps reinforce desired behaviours and sends a message of appreciation. […]