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Case studies & copywriting guides

Too much waffle? Here’s how to write clearly and concisely

There’s no magic in learning how to write clearly and concisely. But there are a few tricks involved. There’s a real benefit to being able to write clearly and concisely – it can supercharge your […]

18/06/2022 | Keywords: tight copy, writing

An easier way to find inspiration & creativity.

Creativity doesn’t come easy. You need to treat yourself well if you want the best ideas. Here’s how.

06/06/2022 | Keywords: copywriting, Creativity, writing tips

Beyond Awesome. Better Ways to Say “Great Job!”

It’s nice to give praise. To tell people they did a great job or that you really enjoyed the coffee/meal/cake they made you. Positive feedback helps reinforce desired behaviours and sends a message of appreciation. […]

06/04/2022 | Keywords: communication tips, copywriting, effective writing, feedback, praise, writing tips

That most precious of things. Space.

Today, for the first time in months I am on my own. I realise that others, on their own for months, might see this as no cause for celebration. The space and isolation can feel […]

03/06/2020 | Keywords: communication, copywriting, effective writing, family

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