Case studies & copywriting guides
Alt-Text Doesn’t Need to be Scary
There are a few words and phrases I use in my job that tend to make people look a bit scared. Metadata is one such word. Alt-text is another. Perhaps it’s because they sound a […]
Three Surprising Things I Learnt When I Went Freelance
Time flies whether or not you’re having fun, so I figure you may as well make the time you have count. Three years ago, I was working out my notice in a blue-chip multinational. I […]
Want to write a bad email? Start like this…
It slips off your tongue easily and finds its way off your fingers and onto a keyboard even more easily. But kicking off with an apology is one of the fastest ways I know of […]
Five Things I Learnt from #StoryPower 2018
I’m normally restricted to the company of my needy cat and delivery drivers who need me to sign for various parcels, so the thought of heading into London for a conference was exciting. And no […]