Case studies & copywriting guides
That most precious of things. Space.
Today, for the first time in months I am on my own. I realise that others, on their own for months, might see this as no cause for celebration. The space and isolation can feel […]
Alt-Text Doesn’t Need to be Scary
There are a few words and phrases I use in my job that tend to make people look a bit scared. Metadata is one such word. Alt-text is another. Perhaps it’s because they sound a […]
Three Surprising Things I Learnt When I Went Freelance
Time flies whether or not you’re having fun, so I figure you may as well make the time you have count. Three years ago, I was working out my notice in a blue-chip multinational. I […]
Want to write a bad email? Start like this…
It slips off your tongue easily and finds its way off your fingers and onto a keyboard even more easily. But kicking off with an apology is one of the fastest ways I know of […]