Gain confidence and clarity in your business writing in just 90 minutes. My supportive workshops give you practical skills to write more effectively, save time, and achieve better business results without needing to be a professional writer.

Business writing workshops 

Learn essential copywriting and content writing skills with my focused writing workshops. You’ll discover the secrets I learnt as a trainee copywriter and the content writing skills I developed along the way. I’ll teach you how to use tech to support your writing and creative process (yes, that means AI), while giving you the knowledge you need to make sure you’re creating unique, human content.  My sessions are jargon-free, realistic and focused on information that will improve the way you write for good.

Workshops are structured and contain clear learning points, which means you can count these sessions as structured CPD. I can provide formal evidence of attendance if needed.

Scroll down to see my current workshop schedule.

Want your team to attend one of my CPD writing workshops?

My in-house writing workshops are an affordable way to upskill your team. I can run my workshops as they are or adapt them to your needs.
Drop me a line and let’s talk.

Here is my current writing workshop and CPD schedule.

Learn to write compelling blogs and thought-leadership articles

Date: TBC

A half-dayCPD masterclass where you’ll learn how to write engaging blogs and insightful thought-leadership content using a combination of human writing and AI prompting.

This in-depth masterclass is £297 and provides 4 CPD points.

Book your ticket.

Blogs and thought leadership articles are one of the best ways to engage with your audience. And as well as sharing relevant information and connecting with your audience, they’re SEO gold! Well-written, well-planned blogs help improve your website’s performance on search engines. This is great news if you want to share the word more easily.

But how do you actually write a blog?

That’s where this half-day masterclass

I will share the little-known techniques professionals use to write blogs for clients, time after time.

You’ll learn how to:

• Plan ideas for your blogs

• Structure your work

• Keep your writing on-brand

• Make sure your blog or thought leadership piece is SEO-friendly

• Actually write and edit your work

• Choose engaging titles to encourage readers to engage with your content

• Repurpose your writing so it keeps working hard for you

• Choose the right images for your blog or thought leadership piece

• Share your work so people read it

• Make your writing as shareable as possible.

Suitable for AI and human-generated content!

You’ll learn how AI can support your ideation, writing and proofing process. I’ll share a wide range of tools so you can decide whether to write your content yourself, or use AI tools.

Who is this workshop for?

– professionals who need to write regular blogs as part of their roles

– people who want to grow their professional profile with well-written, thought-provoking content

– small business owners who want to write blogs as part of their content marketing plan

– anyone who agreed to write a blog post and is now wishing they hadn’t.

This workshop is not designed for professional writers (you’ll know a lot of this stuff already). It’s also not designed for people who want to hack their way to the top spot of Google – this is a more holistic approach to writing content that supports a wide range of business objectives.

How is this workshop structured?

This workshop is worth up to four CPD points. Attending will give you three CPD points, and completing the optional homework will give you a further CPD point.

This masterclass WILL show you how to transform your visibility and write with more confidence. Email me to ask questions or book your place: laura@laurasands.co.uk

Stop overthinking. Start writing. A free confidence-boosting webinar for non-writers

Date: Date tbc

A relaxed online workshop where you’ll learn easy ways to boost your writing skills and express yourself with ease.

Book your free ticket today. Hurry – spaces are limited!

Chances are, writing is a big part of your job. But what if you lack confidence in your writing?

This fun and interactive free CPD session will teach you practical tips and tricks to boost your confidence in writing. I’ll share the things I’ve learnt as a copywriter – both in formal training, and on-the-job.

You’ll leave this session with a stronger sense of confidence in your writing, and be able to apply this to a range of situations such as reports, emails, presentations, social media posts and articles.

Don’t miss out on this opportunity to become a more confident writer.

Grow your business with compelling case studies

Date: Date tbc

I’m developing this workshop and don’t have many details to share yet. Sign up to my mailing list or get in touch via email and I’ll keep you updated.

Laura has a natural way of simplifying what can feel daunting and I left feeling inspired and excited about starting on my blogging journey!

Hannah Benton, Founder of Berry Insights

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