Blogs and thought leadership articles are one of the best ways to engage with your audience. And as well as sharing relevant information and connecting with your audience, they’re SEO gold! Well-written, well-planned blogs help improve your website’s performance on search engines. This is great news if you want to share the word more easily.
But how do you actually write a blog?
That’s where this half-day masterclass
I will share the little-known techniques professionals use to write blogs for clients, time after time.
You’ll learn how to:
• Plan ideas for your blogs
• Structure your work
• Keep your writing on-brand
• Make sure your blog or thought leadership piece is SEO-friendly
• Actually write and edit your work
• Choose engaging titles to encourage readers to engage with your content
• Repurpose your writing so it keeps working hard for you
• Choose the right images for your blog or thought leadership piece
• Share your work so people read it
• Make your writing as shareable as possible.
Suitable for AI and human-generated content!
You’ll learn how AI can support your ideation, writing and proofing process. I’ll share a wide range of tools so you can decide whether to write your content yourself, or use AI tools.
Who is this workshop for?
– professionals who need to write regular blogs as part of their roles
– people who want to grow their professional profile with well-written, thought-provoking content
– small business owners who want to write blogs as part of their content marketing plan
– anyone who agreed to write a blog post and is now wishing they hadn’t.
This workshop is not designed for professional writers (you’ll know a lot of this stuff already). It’s also not designed for people who want to hack their way to the top spot of Google – this is a more holistic approach to writing content that supports a wide range of business objectives.
How is this workshop structured?
This workshop is worth up to four CPD points. Attending will give you three CPD points, and completing the optional homework will give you a further CPD point.
This masterclass WILL show you how to transform your visibility and write with more confidence. Email me to ask questions or book your place: laura@laurasands.co.uk