Case studies & copywriting guides
Case study: How a copywriting retainer builds trust and consistent results for a tech-focused SME
Susan Walsh runs The Classification Guru, providing specialist data cleansing and classification services to organisations across various sectors. Operating in a highly technical niche, Susan needed marketing copy that could translate complex services into clear, […]
Quick answer: Do copywriters use AI?
Do copywriters use AI? What about content writers? Should they? Here’s my view on what’s what.
Case study: How a copywriter for architects defined a new brand voice and drove online visibility for a new practice
When a new Harrogate-based practice needed a copywriter for architects to refine their website messaging, they turned to me to ensure their new content would engage prospects, deliver against SEO objectives and reflect their new […]
Expert recap: Is Grammarly Premium worth it?
Ever wondered if it’s worth spending money on a Grammarly Premium subscription? Read this post to learn about the good, the bad and the ‘meh’ of Grammarly Premium.