Case studies & copywriting guides
Do copywriters use AI? Here’s my ‘hot take’
Do copywriters use AI? What about content writers? Should they? Here’s my view on what’s what.
Case study: How a copywriter for architects defined a new brand voice and drove online visibility for a new practice
When a new Harrogate-based practice needed a copywriter for architects to refine their website messaging, they turned to me to ensure their new content would engage prospects, deliver against SEO objectives and reflect their new […]
Is Grammarly Premium worth it?
Ever wondered if it’s worth spending money on a Grammarly Premium subscription? Read this post to learn about the good, the bad and the ‘meh’ of Grammarly Premium.
12 Copywriting Tips for Small Business Owners
As a small business owner, you need to master a range of skills. As well as finance manager, CEO and pot washer, you need to become a copywriter. And the truth is that although copywriting seems simple at first, it can quickly become overwhelming. My copywriting tips for small business owners are just what you need!