Case studies & copywriting guides
Five Things I Learnt from #StoryPower 2018
I’m normally restricted to the company of my needy cat and delivery drivers who need me to sign for various parcels, so the thought of heading into London for a conference was exciting. And no […]
Holiday Reads for Word-Nerds
It’s officially holiday time! No matter where you’re going, it’s likely that as a wordy sort of person, you’ll want to get a bit of reading in. Reading is something of a decadence for me (two […]
Want Results? Brief Your Copywriter Like This.
It is a truth universally acknowledged that a good brief gets good work. The time and effort you put into creating a brief are directly correlated to the satisfaction you’ll receive from the finished piece. […]
How to balance copy vs visuals on your website
Mirror mirror on the wall. Who’s got the most beautiful website of them all? Sorry evil stepmother; beauty isn’t the be-all and end-all of online success. Yep, good looks help. And in this Insta-obsessed world, […]