Case studies & copywriting guides
Holiday Reads for Word-Nerds
It’s officially holiday time! No matter where you’re going, it’s likely that as a wordy sort of person, you’ll want to get a bit of reading in. Reading is something of a decadence for me (two […]
Want Results? Brief Your Copywriter Like This.
It is a truth universally acknowledged that a good brief gets good work. The time and effort you put into creating a brief are directly correlated to the satisfaction you’ll receive from the finished piece. […]
How to balance copy vs visuals on your website
Mirror mirror on the wall. Who’s got the most beautiful website of them all? Sorry evil stepmother; beauty isn’t the be-all and end-all of online success. Yep, good looks help. And in this Insta-obsessed world, […]
Concise writing, or, solving the problem of the NeverEnding Story
Not Just for Kids from the Eighties Back in 1984, a film called The NeverEnding Story was released. Based loosely on a book of the same name, it was notable for a furry white dragon […]